150sec: «Russian students make classic music cool again – with VR»

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If we were to hold a market grand-prix tonight, “most sophisticated customer” award would go to the millennials. For millennials, eye candy products are simply not an item. If you want to cater to the likes of these young socialites, ask yourself a question. How to create a user experience that would be adventurous and culturally enriching at the same time? In reply to this marketing riddle, a Russian start-up Time Melody is handing us over a VR-powered museum of ancient musical instruments.

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